AI training for media and communications teams

The media skills your team needs in the AI age

We train media, communications and content teams to work with AI confidently, without losing their voice, their standards or their audience's trust.

Trusted by teams whose job is accuracy

01The problem

Your team knows AI. The question is whether it works the way your organisation does.

Out of the box, AI writes the same polished, forgettable copy for everyone. It sounds fine. It sounds like nobody.

The teams that pull ahead are the ones whose people can brief it, check it and make it sound like them. That is a skill, and it can be taught.

02What we train

Our main focus

Upskilling teams so AI is part of daily work, with the judgement to know when not to use it.

Content people actually watch: social media, video and storytelling that holds attention.

Presenting skills and storytelling for the people who front the work.

03How we work

Before every course we talk to you about your team, your voice and your goals.

People practise on their own work, so the skills carry straight back to the desk.

Every hands-on course ends with something your team can use: a working tool, a documented workflow or an assistant that knows your voice.

04Why us

20years

Founded by a former BBC journalist with twenty years in broadcasting.

Trust

We train the people whose job is trust.

Psychology

Tools change every month. How people learn does not.

7years

Of AI training, with organisations from Iceland to Italy.

Half-day and full-day workshops, and longer programmes, all tailored to your team.